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$55.00USD
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FormatFigma / PDF / CSS
Files12
LanguageEnglish
Versionv1.0
#brand#identity#logo#figma#design-system
Design AssetsStartup

Brand Identity Starter Kit

A Figma-based brand identity system covering logo architecture, color system, typography pairing, iconography style, and visual motif — ready to hand to a development team.

What's Included

Figma source file (logo + color + type + iconography)
Brand guidelines PDF
CSS custom properties file
Tailwind config
Logo export pack (SVG, PNG, ICO)

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Product Details

What This Kit Covers

Logo System

  • Primary logo (horizontal + stacked)
  • Icon / mark (used in favicons, app icons)
  • Wordmark variant
  • Usage guidelines: minimum size, clear space, don't-dos
  • Logo on dark, light, and color backgrounds

Color System

  • Brand primary (5 shades)
  • Brand accent (3 shades)
  • Neutral scale (10 shades: 50–950)
  • Semantic colors (success, warning, error, info)
  • On-color (text that appears on each background)
  • CSS custom properties and Tailwind config included

Typography

  • Heading font + body font pairing (Google Fonts)
  • Type scale: 7 steps from caption to display
  • Font weight pairings and line height recommendations
  • Web font implementation guide

Iconography Style Guide

  • Icon grid specification
  • Stroke weight and corner radius
  • Do/don't examples for commissioning custom icons

Visual Motif

  • Pattern / texture (if applicable to the brand direction)
  • Illustration style guide
  • Photography art direction notes

Who Uses This

Startups that need to hand a developer a complete brand reference without hiring a brand agency. Everything they need to implement the brand correctly in code is in this kit.

Specifications

File Format
Figma / PDF / CSS
Files
12
Language
English
Version
v1.0
SKU
AST-007
Updated
7/1/2026
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